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Eva x AUF AUGENHOEHE


Who are you? Tell us something about yourself.

My name is Evamaria Ehrmann, I am 23 years old and originally from munich. I am currently studying Clinical Psychology in my Master's degree at the LMU Munich – in my spare time I like to meet my friends for shopping, to dance at many concerts, to make music and sport and to travel. I would describe myself as an ambitious, creative and open minded person.

What does Fashion mean to you?

Fashion is like the second skin of a human. Fashion can strengthen my personality and make me go more confident through the world. Due to my individual look, I can communicate my character and my mood to other people indirectly. I can emphasize my own distinctiveness with fashion.


How do clothes affect your everyday life?

In everyday life, clothing even has a relatively high priority for me. Every day, I think about what can best be combined. What I then wear is ultimately mood-dependent but also weather-dependent. Then it can happen that I sit in despair for half an hour in front of the wardrobe and can not decide. In the end, it matters that I feel comfortable in my look. 

I also like to go shopping, but it can quickly get frustrating. Because everyone knows the beautiful feeling, the new clothes, which one has bought, to be able to put on at home or at a party. First of all, I have to be a tailor and only when the changes are done can I be just as happy.

What does AUF AUGENHOEHE mean to you? How do you know about the label

AUF AUGENHOEHE gives me the feeling of freedom to buy chic age-appropriate fashion that fits my character, without having to resort to children's clothing. AUF AUGENHOEHE meets with its simple style and the use of shades z.b. blue, white, black, claret ... exactly my taste. Fashion by AUF AUGENHOEHE gives me the immediate feel-good feeling and the feeling of being accepted by the fashion industry. In addition, it saves costs for changes and long waiting time.

If I e.g. try first uncooked clothing in the store, then I can not even make a picture of how it really looks to me as a little person. Mostly is too long ... the fashion looks strange and that often keeps me from buying. AUF AUGENHOEHE makes itt possible to find comfortably adapted fashion for little people.


What are your life essentials – What do you carry with you at all times?

I always wear my pearl earrings, I only vary my jewelry on special occasions. In addition, a woman's wardrobe should not lack black jeans and a white blouse. I like to wear pumps and mostly my jute bag is with me.

Who is the most influential person in your life?

Especially my style-conscious brother, who has a role model for me, both in style and lifestyle ... but also in my parents and friends.


What does inspire you? Tell us about your favourite designs, artists, music or websites.

I like Peter Lindbergh's photographs and ideas to be inspiring: »From fashion to reality« – while his fashion photography focuses on the unique personalities of his models. Instead of nicely outfitted human »clothes stands« he shows self-confident, expressive character.

I'm also a big fan of fashion designer Jean Paul Gautier because I like to wear striped clothes. He likes to wear blue-and-white longsleeves, but I also like the fact that Jean Paul Gautier often uses unconventional models for his fashion, such as older, overweight women or pierced and tattooed people.

My favorite genre is indie pop (e.g. Mumford & Sons, Mighty Oaks, Hudson Taylor, Kakkmaddafakka ...)

If you could have 3 people over for dinner, dead or alive, who would you invite?

Barack Obama and Peter Dinklage 



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